Mary Jean Edmon

Freelance Photographer & Web Designer

Photography: Capture and edit photographs for events, family portraits, landscape, food, and individual portraiture. Carry out research in preparation for phtoshoot. Inspect photos to identify retouching needs. Edit and manipulate images digitally for clients’ desired end product. Prepare images for print and web, then archive and send to client.

Gallery: MaryJeanMedia.com

Notable Clients: Yelp! – Event Photographer ; Mama Sana Vibrant Woman - Event Photographer

Web Design: Create visually stimulating websites customized for the client’s needs. Meet with client to identify client’s need and brand alignment. Create responsive, visually stimulating, data driven websites using various languages including HTML, CSS, JavaScript, and JQuery. Code websites using Bootstrap or CMS such as Wordpress or Drupal. Managed written web content and photos.

Notable Client: Mama Sana Vibrant Woman

Director of communications & membership

In 2020, I accepted my role as President Elect and became the director of communications. As President I now co-chair this committee, overseeing it’s development and communication plans. In additional to my involvement with Communications, I currently lead an Executive Board of 10 Directors and 5 working committees.

• Integrated Slack community for networking and communication between members
• Facilitated Network rebranding
• Increased Instagram following by over 300%
• Assisted Alumni Association with content for network websites
• Organized promotion of 7 virtual events during Covid-19 Pandemic
• Coordinated with University administration to organize and award scholarships

Digital Engagement Specialist

In this position I became a CORE asset to FEMA Region 6. In addition to my previous duties as Digital Communications Specialist (see below), I provided digital support to multiple disasters simultaneously. In this role I was both physically and virtually deployed to assist Hurricane Harvey, Arkansas Floods and Texas Severe Storms and Flooding.

DR - 4441 - AR

• Report on public perception through daily social listening using keyword searches through Hootsuite, TweetDeck and Crowdtangle.
• Compile and distribute daily Media Analysis reports to inform staff, disaster leadership and HQ of public perceptions, hot issues and mentions by media outlets.
• Analyze social media metrics and report weekly statistics to EAO.
• Capture photos and talking points during VIP visits for social media.
• Collaborate with Media Relations team to capture photos at events and speaking engagements
• Ensure 508 compliance of all products before posting on the web or social channels.
• Update web content for disaster web page, ensuring current and relevant information.
• Create graphics, animations and videos for effective disaster messaging on Twitter.
• Work closely with the Interpreting Team of ASL translators and Certified Deaf Interpreter to film important disaster messaging that is fully accessible.
• Organize products in both a disaster drive and regional drive for future access.

DR - 4454 - TX

• Update web content for disaster web page, ensuring current and relevant information.
• Incorporate engaging graphics and photos to News Releases shared on disaster webpage.
• Mindful of multicultural messaging, coordinate with Limited English Proficiency Specialist to provide Spanish translations for social content.

Digital Communications Specialist

As a member of the Joint Information Center, I deliver key messages from External Affairs to the public by developing web and social media communication. I report survivor needs and community concerns found on social media platforms as well as respond to inquiries posted on the disaster Facebook page. In collaboration with other ESF-15 components, I ensure accurate information is delivered timely through digital platforms to assist survivors and the general public.

Overall:

• Coordinated with the digital communications team at the RCC and within the JFO to establish digital strategy and principles.
• Coordinate messaging for web/social media with the digital team at Region 6 and Headquarters.
• Maintain social media accounts by sharing relevant content as well as posting original content.
• Engage federal, state and local partners in content posted on social media channels.
• Boosted posts on Facebook and managed ad buys.
• Report on public perception through daily social listening using keyword searches through Hootsuite and TweetDeck.
• Analyze social media metrics and report weekly statistics to Planning and Products.
• Distribute reports to digital staff in the JFO, Region 6, and Headquarters.

Social Media/ Web

• Helped grow Facebook following by almost 10 thousand in 7 months.
• I publish videos, infographics, motion graphics, news releases and additional products to Facebook, Twitter and the disaster webpage respectively.
• I work with Visual Imaging Managers to produce creative videos to support messaging and to meet mission objectives set by the Federal Coordinating Officer.
• Produced survivor-centric visuals and messaging
• Edited video and created motion graphics for both internal and external messaging.
• Created animations, motion graphics, survivor videos, a guided tour video, and infographics to engage Hurricane Harvey survivors that lead to a growth of over 5 thousand page likes.
• Interview and film relevant subject matter experts (SME) on hot topic issues related to Hurricane Harvey for 15 minutes weekly that received at least 17 thousand views more than the average video and Facebook Live post.
• Created 5 of the top 10 highest performing videos on the disaster Facebook page.
• Incorporated engaging graphics and photos to News Releases shared on disaster webpage.
• Update web content as needed for the disaster, ensuring current and relevant information.
• With visually creative content and messaging, grew newsletter subscriptions by 2 thousand.

Accesibility

• Ensure 508 compliance of all products before posting on the web or social channels.
• Booking captioning services through Federal Relay Conference Captioning.
• Mindful of multicultural messaging, check-in with Region 6 digital lead to provide Spanish translations for social content.
• Work closely with the Limited English Proficiency Specialists to update translations for up to 11 translations via Drupal on the disaster page as well as social media accounts.
• Organize products in a local drive as well as the FEMA media library for future access.

Community Relations Coordinator

Board of Directors: Collaborated with the members, Mayor and City Council to achieve organizational goals and objectives by planning community events, hosting workshops and honoring community figures. Researched and archived artifacts for web use.

Intern: Attended monthly meetings with the Board of Directors to direct messaging on social mediums. Served as a liaison to Texas State University as well as various community organizations. Assisted in creation of fliers for events. Uploaded photos and transferred files to be shared on digital platforms. Designed and developed website to publish content promoting exhibits and the history of the museum. Expanded social media presence through Twitter account. Increased Facebook following and clicks by over 150%

Photojournalist

Scheduled and conducted interviews with community members by use of a Spanish translator. Outlined the production of future content. Collaborated with team members to strategize product development. Published written and visual content to the organization’s blog and social media platforms. Designed and developed website and integrated blog content to be updated weekly.

International Service Learning Volunteer: Held free medical clinics in less fortunate communities in Nicaragua. Assisted in research and documenting the work of nursing students. Photographed various service projects at a children’s group home, local hospital and nursing home. Archived photos of group visits for use by International Service Learning as well as the Texas State Global News Team.